MOVE BEYOND THE RED
WHAT IT MEANS
In golf, the closest tee box to the hole is most commonly marked with red tee markers. The shorter distance suggests that those who play from these markers need an added advantage. Over time, these tees became known as the “ladies tees.”
As two lifelong golfers, we know that many women who play competitive golf haven't played from these forward tees since they were kids. We want to be clear: there is absolutely no shame in playing from the forward tees. However, the name itself carries the assumption that women inherently need an advantage in order to compete with men—a notion we know is simply not true.
We want to reclaim the “Ladies Tees” by encouraging women to Move Beyond the Red and break through the expectations that have been placed on them, both on and off the golf course. We aren't saying women shouldn't play from the forward tees—not at all. We're saying women should feel confident teeing it up wherever they are most comfortable.
Our goal is to remove the stigma attached to the red tees and challenge the assumptions they represent, empowering women to define their own place in the game and beyond.
WHY IT MATTERS
Women are constantly underestimated. These biases are embedded in our society and extend far beyond the golf course. Move Beyond the Red encourages women to challenge the expectations placed on them—in golf, in the workplace, in the classroom, and anywhere they are made to feel less capable or less deserving.
Moving Beyond the Red is about more than defying outdated assumptions; it's about redefining them. It's about recognizing and embracing our abilities, trusting our potential, and refusing to let others determine where we belong. It's time for women to claim the space they've earned and the opportunities they deserve.
THE BIRKDALE
The Birkdale was born out of our love for golf tradition.
As golfers, we've always appreciated the history and etiquette that make the game unique. But too often, traditional golf apparel can feel restrictive, uninspired, or disconnected from how women actually want to dress. We wanted to create a piece that honors the game's heritage while bringing something fresh.
Crafted to meet the dress codes of even the most prestigious clubs, the Birkdale is our take on the classic collared golf dress. The wrap-style silhouette adds movement, femininity, and versatility, creating a look that feels both timeless and modern. It's polished enough for the clubhouse, comfortable enough for 18 holes, and distinctive enough to stand out for all the right reasons.
Named after The Royal Birkdale in England, one of the game's most iconic venues and the host for this year's Open Championship, this dress embodies what we love most about golf: tradition, confidence, and the freedom to make the game your own.
THE SHINNY
Growing up in Texas, summer heat was unavoidable. When you're spending four and a half hours on a golf course in the middle of August, you need apparel that works with you, not against you.
Jordan and I loved the silhouettes of many popular golf tank dresses, but we often found them too revealing for serious play. We wanted to focus on our game—not on whether we were covered while standing over the ball or lining up a putt.
That's why we created the Shinny, named after Shinnecock Hills (and yes, we took a little creative liberty with the name). Designed with a high neckline, the Shinny provides the coverage and confidence we were looking for while still featuring a cooling racerback design that keeps you comfortable on the hottest days.
We also added a self-tie belt at the waist, allowing for a customizable fit that flatters every body type. The result is a dress that combines performance, comfort, and style—so you can focus on your swing, not your outfit.
THE RIVIERA
If there is one thing we love, it's a matching set.
Matching sets have taken over the fashion world for good reason. They make getting dressed easy, look effortlessly put together, and somehow always make you feel a little more confident. Yet despite their popularity, there are surprisingly few options available to golfers.
We created the Riviera because we wanted a set that felt just as at home on the golf course as it would anywhere else. Something polished enough for your club, comfortable enough for 18 holes, and stylish enough that you'll find yourself reaching for it long after your round is over.
Named after Riviera Country Club, host of this year's U.S. Women's Open, this set is our love letter to the intersection of golf and fashion. Because we know, looking good and playing good go hand in hand.